Saturday, November 30, 2019

The Signalman by Charles Dickens and The Landlady by Roald Dahl Essay Example For Students

The Signalman by Charles Dickens and The Landlady by Roald Dahl Essay The Signalman is a short story from the author Charles Dickens and was written in the mid 19th Century; The Landlady is also a short story written by Roald Dahl. The Signalman is a ghost story and The Landlady is a mystery story; however, there are many similarities that the two stories show. At the start of The Signalman there are many things that seem strange. The signalman from the very opening is peculiar; his actions, such as how he looks at the narrator with fixed attention and how he doesnt even acknowledge him, is far from seemingly normal behaviour. We will write a custom essay on The Signalman by Charles Dickens and The Landlady by Roald Dahl specifically for you for only $16.38 $13.9/page Order now The description of the train approaching the tunnel is also strange. The train is said to have had the force to draw me down, implying a supernatural presence right from the start. The opening of The Landlady, however, is quite different. Everything at the start seems to be perfectly normal that is except Billy Weaver who is already shown by Dahl to be very naive. One key thing in the opening is the appearance of Bath itself. Baths seems to be a place with no character, as when being informed about the houses we are told they are: all of them identical -, giving no individuality or character to the city. The city seems old and run-down shown by how the paint was peeling from the woodwork on their doors and windows, and that the handsome white facades were cracked and blotchy from neglect. The overall view we receive of Bath is that it is simply dead, which is a direct link to The Signalman; this is except for the Bed and Breakfast. The inside of the Bed and Breakfast contrasts dramatically with the outside as Billy looks in. It seems warm and comfortable with the flowers, the bright fire and the pretty little daschund, which we later discover to be a great misconception on ours, and Billys, behalf. The outside, which seems dead, is completely different to the inside of the Bed and Breakfast, which is full of life with the flowers and the animals. The Signalman brings the reader to an appearance of death and gloominess, which is the environment in which everything in the story happens. The Landlady creates a false sense of reality with the Bed and Breakfast seeming very different from what is actually the case. The Signalman is set in a dark, gloomy, damp place. The position is very isolated in a deep trench. The only way down is along an unusually precipitate path made of clammy stone, which became oozier and wetter as I went down. The narrator describes the place to be the most solitary and dismal place I ever saw. As the narrator went down further along the path he became aware of an earthly deadly smell that was because the region never saw sunlight, the source of all life. The further the narrator passed down the path the more it seemed to be an unnatural world. The picture that we, the reader, imagine from the description is very much like a grave; very fitting as both that, and the story itself, is involved with death. The Landlady is set in a major city, but not at all one full of life. Again this story is set at night. The air is said to be deadly cold with the wind like a flat blade of ice on Weavers cheeks. Here there is an impression of pain from the cold wind but there is also pain in the signalman with how he suffers greatly with what happens. The contrast comes only when we see the Bed and Breakfast, which is completely different. Both of the stories are set in isolated places with the entire story of The Signalman being set in the signal box and the surrounding valley, and The Landlady being set mainly in the house. Isolation is a very important part to both stories as it is a key factor in most ghost and mystery stories, the two genres to which these belong. Both The Signalman and The Landlady have very themes to the stories, beyond what we actually see. In The Signalman the main theme is showing us the effect that isolation has on someone. Through the character of the signalman, Dickens shows us the fear and haunting someone can undergo when away from the rest of the world. Dickens also looks upon fate and destiny throughout The Signalman and the idea that we cant do anything about what has already been decided for us. In The Landlady Dahl is also focussing on isolation but not in the same way as Dickens. Here we are the ones that experience the fear for what may happen to Weaver, but the character himself is completely unaffected. .ube5434f6c113e83b8ad896f48a18b043 , .ube5434f6c113e83b8ad896f48a18b043 .postImageUrl , .ube5434f6c113e83b8ad896f48a18b043 .centered-text-area { min-height: 80px; position: relative; } .ube5434f6c113e83b8ad896f48a18b043 , .ube5434f6c113e83b8ad896f48a18b043:hover , .ube5434f6c113e83b8ad896f48a18b043:visited , .ube5434f6c113e83b8ad896f48a18b043:active { border:0!important; } .ube5434f6c113e83b8ad896f48a18b043 .clearfix:after { content: ""; display: table; clear: both; } .ube5434f6c113e83b8ad896f48a18b043 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ube5434f6c113e83b8ad896f48a18b043:active , .ube5434f6c113e83b8ad896f48a18b043:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ube5434f6c113e83b8ad896f48a18b043 .centered-text-area { width: 100%; position: relative ; } .ube5434f6c113e83b8ad896f48a18b043 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ube5434f6c113e83b8ad896f48a18b043 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ube5434f6c113e83b8ad896f48a18b043 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ube5434f6c113e83b8ad896f48a18b043:hover .ctaButton { background-color: #34495E!important; } .ube5434f6c113e83b8ad896f48a18b043 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ube5434f6c113e83b8ad896f48a18b043 .ube5434f6c113e83b8ad896f48a18b043-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ube5434f6c113e83b8ad896f48a18b043:after { content: ""; display: block; clear: both; } READ: Maggie Girl of the Streets Huck Finn - Family Life EssayBoth of the stories also have the theme of the unknown, and also death, but are very different from one another; in The Signalman the unknown is in the spectres appearances and what they mean, where in The Landlady the unknown is with why there have only been three guests in total and also with what is going to happen to Weaver. From the two different stories we are shown that fear is clearly something in the mind; with how we see things in The Landlady without any actual evidence to substantiate our views, and with how the visitor sees things in the story compared with the signalman. The characters in The Signalman are vital for the story. The signalman is shown to be a very strange character right from our opening introduction to him. His behaviour with how he expectantly looked down the line, and how he ignores our narrator initially, then when he does turn to our narrator he stares at him with fixed attention but doesnt speak is hardly what could be considered to be normal behaviour. He seems to be very distant and mysterious. When the narrator sees him he seems a dark sallow man, someone whose entire features are dark, with how the narrator describes him to have a dark beard and rather heavy eyebrows creates tension. However, despite theses strange qualities, he seems to be a very reliable person who is worthy of great credibility and is excellent at his job. His brightness is clear as he has taught himself a language but we are also told that he struggles with other things such as figures. The most important thing we see about his character is how dedicated he is to his job. He is definitely a credit to the company from what we see. The visitor, our narrator, is a very inquisitive person; this is clear by how he initially goes down to the signal box. He is also a very caring person, shown with how he thinks about the narrator and what is best for him. However, he is also very responsible with how he is worried about the signalmans state of mind for the safety and well being of others. He is rational and punctual but apart from this we know very little about him apart from it seems that he is not from around the area. The characters in The Landlady are very different from those in The Signalman. Billy Weaver is an eager and enthusiastic young man, who is also very gullible and naive. This is clear from his ridiculous idea on briskness being the way to success, which is very humorous to us, the reader. His naivety is also shown with how he doesnt suspect anything with the landlady. The landlady is a very strange character, but not at all in the same way as the signalman. Her behaviour is very irrational. Her attitude could simply be considerate and caring but we dont see this as being the case and rather see it as a false front. In fact we know very little about this, but this only adds to the mystery of the story. The styles of the two writers also differ. Dickens uses great descriptive passages throughout the story. He also uses vivid imagery, such as how he describes the setting of the story to be a tomb or a grave both of which are a direct link to the events in the story. ie. Death. Dickens also uses metaphor in his descriptions a great deal, such as great dungeon. Between the two characters there are great contrasting views, which Dickens has incorporated to give us all possible views of the situation. Dahl, on the other-hand, focuses his style of writing in this piece on humour and dramatic irony. He brings the naivety of Weaver through to add to the humour and irony of each of the little pieces of revealed evidence throughout. He also shows everything from two sides. He gives great misconceptions throughout the story leaving us guessing at many things; perfect for a mystery story. In The Signalman the dialogue that Dickens uses between the characters expresses how the signalman is feeling, however, he more clearly shows this with the body language of the character. .u71a3cb8ca4ef24ec6955411260efc4d9 , .u71a3cb8ca4ef24ec6955411260efc4d9 .postImageUrl , .u71a3cb8ca4ef24ec6955411260efc4d9 .centered-text-area { min-height: 80px; position: relative; } .u71a3cb8ca4ef24ec6955411260efc4d9 , .u71a3cb8ca4ef24ec6955411260efc4d9:hover , .u71a3cb8ca4ef24ec6955411260efc4d9:visited , .u71a3cb8ca4ef24ec6955411260efc4d9:active { border:0!important; } .u71a3cb8ca4ef24ec6955411260efc4d9 .clearfix:after { content: ""; display: table; clear: both; } .u71a3cb8ca4ef24ec6955411260efc4d9 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u71a3cb8ca4ef24ec6955411260efc4d9:active , .u71a3cb8ca4ef24ec6955411260efc4d9:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u71a3cb8ca4ef24ec6955411260efc4d9 .centered-text-area { width: 100%; position: relative ; } .u71a3cb8ca4ef24ec6955411260efc4d9 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u71a3cb8ca4ef24ec6955411260efc4d9 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u71a3cb8ca4ef24ec6955411260efc4d9 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u71a3cb8ca4ef24ec6955411260efc4d9:hover .ctaButton { background-color: #34495E!important; } .u71a3cb8ca4ef24ec6955411260efc4d9 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u71a3cb8ca4ef24ec6955411260efc4d9 .u71a3cb8ca4ef24ec6955411260efc4d9-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u71a3cb8ca4ef24ec6955411260efc4d9:after { content: ""; display: block; clear: both; } READ: Conan Doyle EssayBeing the first person narrative there is effective dialogue when the narrator is conveying his ideas to us directly; due to this style of approach, we can begin to visualise how we would feel in the same scenario. Quite simply because of the way the narrative is put to us we see things on a far more personal level than if it was simply a third person overview of events. We also believe what we are told more readily but also question far more, as we question our own feelings. Dahl uses dialogue excellently in The Landlady. With how things are said, by the landlady especially, it leads us to see two sides of everything. Being in the 3rd person narrative we can simply laugh at the character of Weaver with how ridiculous he is. But, also, due to this style of writing, we begin to see all side to the story because of it being an overview. However, Billy is also quite an engaging character. Partly due to how naive he is, but also how eager and responsible he is, we begin to relate to the character as we too could put ourselves in the situation as we know little more about the Landlady than he. Dickens creates suspense by giving us dramatic pieces of information, which have no meaning on their own but serve to keep our attention and interest and also gradually build up the whole picture. The suspense in the story starts at the opening descriptions of the setting, and then the character of the signalman and his story, as we begin to build up a picture and gain an understanding of everything but cant; it end partly when we are told the complete story on the second night but only completely when the signalman dies as then we understand more about the spectre. Dahl, however, creates suspense because of the view we have of what could have happened to the previous two guests and what could be slowly happening now to Weaver. The suspense basically starts from when she opens the door but especially from when we learn that there have been only two other guests previous to that night. There is a great feeling of suspense we feel about the bitter almond taste to the tea. Dahl keeps the mystery going right through to the end, as without us knowing what is going to happen to Billy the suspense doesnt go. Certain qualities of the plots of the two stories are the same: they both involve the unknown, death, both stories happen at night, and both involve unexplainable occurrences, or events. In The Signalman, Dickens looks at the supernatural with the connection between the spectre and the deaths of the different people. It also looks at the fact of believing people when there is no reason to do so. The Landlady has a very sinister plot but doesnt have nearly as much depth as The Signalman. Therefore, I think the plot of The Signalman is more effective as with having more depth is more interesting to read. The ending of The Signalman wasnt at all what I expected to happen because before that point nothing had happened to the signalman himself. The ending is very dramatic and the link between what the narrator says in the first line of the story to what the train driver was shouting is excellently thought out. However, I believe Dickens made a mistake with the final paragraph, as quite simply it just isnt needed. Dahls ending to The Landlady is excellent for a mystery story as it is left completely open. We are left to guess at the end and make our own conclusions, as we have done throughout the story. Due to this, we also question ourselves as there is still no evidence to substantiate our claims of sinister happenings we see occurring. In conclusion I prefer The Signalman by Dickens as it has a better storyline and plot. His use of style, language, and dialogue are also excellent and add greatly to the story. The characters have been expertly created and elaborated upon through the events of the story. One of the biggest reasons I prefer Dickens story to that by Dahl is because of the themes it looks at and how it makes us question ourselves and our own views and so many things, and not just those looked at in the story.

Monday, November 25, 2019

An honest Ghost Essay Example

An honest Ghost Essay Example An honest Ghost Paper An honest Ghost Paper Immediately after the Ghost has left the stage Hamlet is uncertain to whether it has come from either Heaven or Hell and, until he has other proof Claudiuss guilt, he remains ready to believe it is a damned ghost we have seen. The Ghost talks about returning to Purgatory and Hamlet at once insists that it is an honest Ghost. For him what carries most conviction is the Ghosts likeness to his father and the closeness of what it says to his own thoughts. Shakespeare ensures that we believe that the Ghost is not a figment of Hamlets imagination as both he and Laertes see the ghost and they are portrayed as intellects. In addition the two sentinels, Barnardo and Francisco have seen it. There is therefore a wealth of evidence to prove its existence and we are therefore more inclined to believe the validity of its arguments that the old Hamlet did not die naturally. After the ghost has gone Marcellus remarks something is rotten in the state of Denmark to them the ghost symbolizes that something is wrong in Denmark. This could also be a clue to the fact the Claudius could be corrupt. Hamlet believes several things about death and the afterlife, the main one seen in Hamlet being the fact that if you commit suicide you will not go to heaven as God gave you your life, and you have no right to take it away. This to the modern audience may seem strange because if God has given you life then it is surely your own to do with what you choose. Hamlet believes is that everybody would be committing suicide if they were not so afraid of death and the afterlife and the consequences to their soul for sinning against God. We will write a custom essay sample on An honest Ghost specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on An honest Ghost specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on An honest Ghost specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Hamlets own life seems worthless and meaningless to him as a result of the death of his father and his mothers behavior. Because of this, Hamlet contemplates suicide. People are afraid of what the afterlife may contain. They know that they will not go to Heaven if they commit suicide and fear that Hell would be worse to bear than the slings and arrows of outrageous fortune on earth. The theme of suicide also comes into the play in Act Five Scene One (the Gravedigger Scene) when the clowns discuss whether Ophelia drowned herself in her own defense. If you kill yourself you were not meant to have a Christian burial this is also brought up by one of the clowns when he cynically says if (Ophelia) had not been a gentlewomen, she should have been buried out o Christian burial We in the modern age find this peculiar but in the time the play was written this was the usual practice. The Jacobean audience believed that you have no right to commit suicide as God gave you life and therefore had no right to a Christian burial. The King would have used his influence regarding Ophelia so she would get a Christian burial, which points to the hypocrisy of the rich, and powerful who are able to buy themselves and their friends privileges. In the same scene Hamlet talks about Yorick the Kings jester and remembers how he was. Here hung those lips I have kisss I know not how oft. Where be your gibes now, your gambols, your 190 songs, your flashes of Merriment that were wont to se the table on a roar. Hamlet thinks that it is sad that Yorick has ended up as a bag of bones, yet acknowledges that he believes in the afterlife when he tells his spirit to go to Gertrudes chamber and tell her, let her paint an inch thick, to this favour she must come Death he is pointing at, makes everyone equal. Even his mother, the queen, will one day be reduced to a pile of bones. The modern audiences view of the afterlife is very split some people believe in it and some people do not. However the Shakespearean audience, like Hamlet would have believed in the afterlife and would have recognized the difference between the mortality of the body and the external life of the soul. When he has the opportunity to, Hamlet does not kill Claudius while he is praying because the church believed that if a person is praying, as he dies his soul is absolved and he will go to Heaven. Hamlet does not want Claudius to go to Heaven when his father who was poisoned and didnt have time to pray is committed to Purgatory. This is a double irony because Claudius can not pray effectively since, to absolve his soul of sin, he would have to give up his wife and his throne in order to show true penitence. However God is looking after him because Hamlet thinks that he is praying so therefore he does not kill him. While the Jacobean audience would understand this view point, the modern one could possibly interpret it as further procrastination by Hamlet and a symptom of his indecisiveness. Hamlet wants to be able to kill Claudius however 1something inside him will not allow him to. Hamlet has a sense of morality, which rises above vengeance. In the eyes of the modern audience it seems strange that even though the old Hamlet was probably a better person than Claudius, he should be committed to Purgatory simply because he did not have time to pray, whereas Claudius who having killed his brother and who is now having sexual relations with his brothers wife, can be let off by just praying before he dies.

Friday, November 22, 2019

A study of the background of the Montgomery bus boycott by Bernard law as a way of resisting apartheid and racial bias in the United States

A study of the background of the Montgomery bus boycott by Bernard law as a way of resisting apartheid and racial bias in the United States Sparked through the arrest of Rosa parks on 1 December 1955, the Bernard Law Montgomery bus boycott became a thirteen-month mass protest that ended with the U.S. Excellent court docket ruling that segregation on public buses is unconstitutional. The Sir Bernard Law development association (MIA) coordinated the boycott, and its president, martin Luther king, Jr., became an outstanding civil rights chief as global interest focused on Bernard Law Montgomery. The bus boycott validated the capability for nonviolent mass protest to efficaciously undertaking racial segregation and served as an instance for other southern campaigns that followed. In stride in the direction of freedom, king’s 1958 memoir of the boycott, he declared the real that means of the Montgomery bus boycott to be the electricity of a developing self-appreciate to animate the battle for civil rights. The roots of the bus boycott started out years earlier than the arrest of Rosa parks. The women’s’ political council (WPC), a collection of black experts based in 1946, had already became their attention to Jim Crow practices on the Montgomery town buses. In a meeting with mayor w. A. Gayle in march 1954, the councils participants outlined the changes they sought for Montgomery’s bus machine: no person status over empty seats; a decree that black individuals no longer be made to pay at the front of the bus and input from the rear; and a coverage that might require buses to forestall at every corner in black residential areas, as they did in white groups. When the meeting didnt produce any meaningful change, WPC president Jo Ann Robinson reiterated the council’s requests in a 21 might also letter to mayor Gayle, telling him, ‘‘there has been communicate from twenty-five or more nearby agencies of planning a metropolis-extensive boycott of busse s’’(‘‘a letter from the girls’ political council’’)7. A year after the WPC’s assembly with mayor Gayle, a fifteen-year-old named Claudette Colvin changed into arrested for challenging segregation on a 1st viscount Montgomery of Alamein bus. Seven months later, 18-year-vintage Mary Louise smith become arrested for refusing to yield her seat to a white passenger. Neither arrest, but, mobilized Sir Bernard Law’s black network like that of Rosa parks later that year3. King recalled in his memoir that ‘‘Mrs. Parks become best for the position assigned to her through history,’’ and because ‘‘her individual was impeccable and her determination deep-rooted’’ she become ‘‘one of the most reputable people in the Negro network’’ (king, forty four). Robinson and the wpc responded to parks’ arrest via calling for a one-day protest of the city’s buses on 5 December 19558. Robinson prepared a chain of leaflets at Alabama state college and organiz ed businesses to distribute them at some stage in the black network. In the meantime, after securing bail for parks with Clifford and Virginia Durr, e. D. Nixon, beyond chief of the Sir Bernard Law bankruptcy of the national affiliation for the advancement of coloured people (naacp), started to name local black leaders, inclusive of ralph Abernathy and king, to organize a planning meeting. On 2 December, black ministers and leaders met at Dexter Avenue Baptist church and agreed to publicize the 5 December boycott. The deliberate protest received surprising publicity in the weekend newspapers and in radio and TV reports1. On fifth December, 90 percent of 1st viscount Montgomery of Alamein’s black citizens stayed off the buses. That afternoon, the metropolis’s ministers and leaders met to discuss the opportunity of extending the boycott into a long-time period marketing campaign. During this meeting the mia changed into shaped, and king became elected president. Parks recalled: ‘‘the benefit of getting dr. King as president turned into that he was so new to Montgomery and to civil rights paintings that he hadn’t been there long enough to make any robust friends or enemies’’ 6. That nighttime, at a mass assembly at Holt Street Baptist church, the mia voted to maintain the boycott. King spoke to several thousand people at the meeting: ‘‘I want it to be recognized that we’re going to work with grim and ambitious determination to gain justice at the buses on this city. And we are not incorrect†¦ if were wrong, the splendid courtroom of this state is incorrect. If were incorrect, the constitution of the USA is inaccurate1. If were incorrect, god almighty is wrong’’ (papers three: 73). After unsuccessful talks with city commissioners and bus enterprise officials, on 8 December the mia issued a formal listing of demands: courteous treatment by bus operators; first-come, first-served seating for all, with blacks seating from the rear and whites from the front; and black bus operators on predominately black routes. The needs have been now not met, and Sir Bernard Law’s black residents stayed off the buses via 1956, no matter efforts by metropolis officers and white residents to defeat the boycott. After the city started out to penalize black taxi drivers for assisting the boycotters, the mia prepared a carpool. Following the recommendation of t. J. Jemison, who had organized a carpool during a 1953 bus boycott in Baton Rouge, the mia developed an intricate carpool system of about three hundred vehicles. Robert Hughes and others from the Alabama council for human relations prepared meetings among the mia and town officers, but no agreements have been reached. In early 1956, the houses of king and E. D. Nixon have been bombed. King was capable of calm the gang that collected at his domestic by using affirming: ‘‘be calm as I and my circle of relatives are. We are not hurt and remember that if something occurs to me, there can be others to take my location’’ (papers 3: a hundred and fifteen). Town officials obtained injunctions towards the boycott in February 1956, and indicted over 80 boycott leaders under a 1921 regulation prohibiting conspiracies that interfered with lawful commercial enterprise. King changed into tried and convicted at the fee and ordered to pay $500 or serve 386 days in jail inside the case kingdom of Alabama v. Martin Luther king, Jr. In spite of this resistance, the boycott continued. Although most of the exposure approximately the protest turned into targeted at the actions of black ministers, ladies played essential roles within the achievement of the boycott. Women such as Robinson, Johnnie Carr, and Irene west sustained the mia committees and volunteer networks. Mary truthful Burks of the wpc also attributed the success of the boycott to ‘‘the anonymous chefs and maids who walked countless miles for a 12 months to bring about the breach inside the walls of segregation’’ (Burks, ‘‘trailblazers,’’ eighty two). In his memoir, king quotes an elderly girl who proclaimed that she had joined the boycott not for her personal advantage but for the best of her youngsters and grandchildren (king, 78). National insurance of the boycott and king’s trial resulted in assist from humans outside Montgomery. In early 1956 veteran pacifists Bayard Rustin and Glenn e. Smiley visited Bernard Law Montgomery and offered king recommendation at the application of gandhian strategies and nonviolence to American race family members. Rustin, Ella baker, and Stanley Levison founded in friendship to raise funds inside the north for southern civil rights efforts, consisting of the bus boycott. King absorbed thoughts from those proponents of nonviolent direct movement and crafted his very own syntheses of gandhian principles of nonviolence. He said: ‘‘Christ showed us the way, and Gandhi in India showed it can paintings’’ (Rowland, ‘‘2,500 right here hail’’). Other followers of gandhian thoughts which includes Richard Gregg, William Stuart nelson, and homer jack wrote the mia presenting help. On 5 June 1956, the federal district courtroom dominated in Browder v. Gayle that bus segregation became unconstitutional, and in November 1956 the U.S. Superb court docket affirmed Browder v. Gayle and struck down legal guidelines requiring segregated seating on public buses. The courtroom’s choice came the same day that king and the mia were in circuit courtroom difficult an injunction towards the mia carpools. Resolved no longer to cease the boycott till the order to desegregate the buses without a doubt arrived in Bernard Law Montgomery, the mia operated without the carpool device for a month. The very best courtroom upheld the decrease court docket’s ruling, and on 20 December 1956 king called for the end of the boycott; the network agreed. The following morning, he boarded an integrated bus with ralph Abernathy, e. D. Nixon, and Glenn smiley. King stated of the bus boycott: ‘‘we got here to see that, in the end, its miles more honorable to walk in dign ity than ride in humiliation. So †¦ we determined to substitute tired toes for tired souls, and stroll the streets of Montgomery’’ (papers three: 486)4. King’s function in the bus boycott garnered global attention, and the mia’s approaches of mixing mass nonviolent protest with Christian ethics have become the model for tough segregation inside the south.

Wednesday, November 20, 2019

The Marketing Concept and Marketing Communications Essay - 1

The Marketing Concept and Marketing Communications - Essay Example developed an online resume databank so job-hunters and employers can find each other more efficiently; or CarMax which invented a new way to sell used cars because people want more certainly when buying such vehicles, all illustrate a drive to turn a private or social need into a profitable business opportunity (Hansell, 2002; Healey, 2002). Companies must carefully monitor their customers and competitors, continuously improve their value offerings, carefully define the target market and value proposition, and take a long term view to satisfy customers, stockholders, employees, suppliers and channel partners. As a managerial definition marketing has often been described as the â€Å"art of selling products†. But Peter Drucker (1973) a leading management theorist says, â€Å"the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sell itself. Ideally, marketing should result is a customer who is ready to buy.† The American Marketing Association offers this managerial definition: Marketing (Management) is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfying individual and organizational goals. The success enjoyed by many firms like General Motors has been a strong influence on the strategic school of management thinking. Not surprisingly, therefore as marketing emerged as a distinct management discipline in the second half of the twentieth century, many academics drew upon strategic management concepts to create the first ever-theoretical models of marketing process. Coca-Cola, McDonalds and Levi Strauss performance could be linked to the adoption of a marketing oriented business philosophy. This approach to management is based on the concept that financial goals can best be achieved by first determining the needs of the customer and then satisfying these by

Tuesday, November 19, 2019

Corruption in Law Enforcement Research Paper Example | Topics and Well Written Essays - 1000 words

Corruption in Law Enforcement - Research Paper Example Rather, a synchronized policy framework is needed most. The present paper is aimed at focusing on the various aspects of corruption in the sphere of law enforcement and policing. The paper has three parts: Introduction, Discussion, and Conclusion. Discussion Corruption in law enforcement is a very serious problem because it is a kind of evil that can render the whole public administration system of a country defunct. When law enforcement officials began to indulge in accepting bribes in the form of prostitutes, money, luxury items, etc. and help the criminals to escape the reach of law, a process of pervasive social and administrative deterioration sets in. Local notorious elements like the smugglers, mafia, sex racketeers, etc. may become so powerful that they begin to challenge the rule of law, disobey the authority of the state, and start their own system of organized crime. â€Å"Police agencies are constantly striving to improve recruitment, application, and training procedures and to identify those individuals best suited to fulfill the roles of the police officer. It is therefore imperative to understand the nuances of officers’ perceptions of corruption to disseminate the most complete information as possible.† (Jenks et al, 2012, p. ... Law enforcement is an area that is typically looked after by the government. Government acquires the necessary funds to finance the law enforcement departments from public sector and other sources of revenues. Sometimes, this money falls shorter than the expectations of the employees in the law enforcement department. The problem may arise due to poor economic conditions, financial mismanagement, or negligence at the ministry level. The cumulative effect of these factors is that the public allocation process that is aimed at financing the various departments gets impaired and various government bodies, including the law enforcing authorities may experience fund crunch. Consequently, the wages of the law enforcement officials are not adjusted as per the increased costs of living and maintaining status. This leads to corrupt activities including bribery and espionage. (Benson, 1988) One form of corruption is abuse of authority. â€Å"Abuse of authority was defined as having three type s; physical abuse (i.e. excessive force and brutality), psychological abuse (i.e. harassment), and legal abuse (i.e. violating citizens’ rights). Corruption may also be conceptually divided according to whether it serves selfish or altruistic interests.† (Jenks et al, 2012, p. 7) Hence, when law enforcement officials start acting under the influence of some political agenda or anarchist attitude, the situation becomes even more complicated because then the immediate reason behind the corrupt activities is not simple and common greed. In such a scenario, a crisis situation becomes inevitable and according to the experts like Barker (2011, p. 1), â€Å"police ethics† can restrain the officers in such situations. Police ethics advocate a systematic dedication to

Saturday, November 16, 2019

Improving Organizational Retention Essay Example for Free

Improving Organizational Retention Essay As an independent consultant hired to improve retention issues at JC’s Casino concerning dealers and housekeeping I will look at this as two separate entities. The casino owner needs the quickest fix possible and I must look at the area first causing the most issues with the customers. Though there is a fast turnover of dealers there are enough employees to cover this area for the time being. The first issue is the housekeeping staff because it is causing customers to have to wait on their rooms until six in the evening. This can cause loss of revenue by customers moving to other casino hotels where they can check in at a reasonable time and this in turn could cause loss of revenue at the gambling tables. The first person I will meet with is the HR director, Tom Sneed, to see how the company process of hiring is done and if there is a job analysis directive with requirements and training procedures in place. Tom Sneed said applicants are sent through the local unemployment office, and apply through newspaper ads. The job application is a standard application with previous jobs, history, and education. The applications are passed to Andrew Keen for approval or disapproval. There is a job analysis in place for requirements from bending and lifting, to chemicals used in the cleaning process, and training videos. Each floor has carts set up to cover all the required products for each room; this is checked by the director of housekeeping each day and refilled as needed. All products are on carts, including boxes of gloves for protection for the housekeepers. As the director of housekeeping, Andrew Keen is responsible for staffing, scheduling the employees, keeping the housekeeping budget in check, keeping up with new policies, and initiating the new policies (Education Portal, 2012). As there has been a tremendous staffing issue with absenteeism and high turnovers, we need to see where the shortcomings are in this department. Keen does not think there are any issues within the company for the position, but that it is just hard to find good help. The hotel consists of 15 floors with 20 rooms on each floor except the top floor, which has eight suites. Each floor has two housekeepers per floor with each employee required to clean up to 10 rooms a day on his or her shifts if the hotel is full. The top floor employees are required to clean up to four suites a day on their shift. I introduce myself to the employees who are working and ask for a list of those who are not in for the day. I call all the employees off for the day to come in and request the employees who are at work to stay after for a meeting when they are done with their shift. I am setting up food trays and drinks from the kitchen plus paying them for the time at the meeting. I start out the meeting by explaining who I am, letting them know that any comments made to me about their dissatisfaction in the job is confidential. They will fill out a questionnaire on why they think there is such a huge turnover of employees in housekeeping, what they see as a way to fix it, and any dissatisfaction with the job. I let them know that the questionnaires are for my eyes only and I will assemble a list of issues myself, which I will take to the director of housekeeping and possibly on up the ladder to the owner. Occupational Stressors and Job Satisfaction The immediate items I notice from the questionnaires are extreme dissatisfaction with their supervisor Keehn. The list includes everything from watering down the cleaning supplies so much it does not clean or sanitize properly, to shortages on sheets and towels to scheduling issues. The employees believe that Keehn is trying to keep under budget to make him-self look good. Scheduling issues are not enough hours and refusing to work with anyone on scheduling needs. The 22 employees who were at the meeting said they get into trouble by Keehn if he sees them talking to each other or trying to help someone else get his or her rooms done. Job control stressors can be lack of control over your work, lack of recognition for work done, harassment, lack of respect from supervisors, and isolation from fellow employees to name a few (CWA, 2009). Each of these factors is all stressors with the housekeeping staff. Over all there is very little job satisfaction with the company because of all the negative issues. Those who are here would leave if they found another job with better scheduling and a better supervisor. Several of the employees suggested Rhonda Jordan should be the director of housekeeping. She has been here longer than anyone, knows the ins and outs of the company, always has a kind word, and has good communication skills. Many of the employees go to her for help instead of Keehn. I go back to HR with Tom Sneed and discuss with him the issue of the dealers quitting and look over the exit interviews on those who bothered to do one before they left. Mr. Sneed said that some of the dealers in the step-sons Joe’s pit have walked out during their breaks because of his attitude. He has a tendency to belittle the dealers and make the customers angrier instead of defusing a bad situation. His paperwork is haphazard and the accounting office is always calling him in to explain his paperwork to them. Two Work Motivation Theories The issues with the housekeepers and the dealers both stem from issues with their immediate supervisors. Using the goal-setting theory and reinforcement theory I am in hopes that the casino president will put into effect immediately the outline I have to present to him. The foremost and most important fix needs to be the housekeeping staff so that customers can check in at the normal industry standard time of three in the afternoon instead of six. After talking to Keehn and his denials of the accusations by his underlings and not taking any responsibility for any part of the housekeeping staff leaving, I will suggest that Andrew Keehn be fired and the position offered to Rhonda Jordan, who is an intelligent, warm, and job-oriented person. The employees all look up to her and respect her. Rhonda and I discussed in detail ways to keep the employees they do have and ways to hire and keep new employees. Goal setting will be to replace Keehn with Ms. Jordan, to make sure all cleaning products are up to standard market mixes, to have each cart filled for what each person needs and ready each morning, and to even out scheduling with fairness to each employee. New procedures need to be set in place, employee teamwork will be applauded, and all employees will help each other every day until all can go home at the same time, basically no employee left behind. To further enhance the housekeeping staff to come to work on their scheduled times we will offer a reinforcement of a free meal for a family of four in the hotel restaurant for every 30 days of scheduling each person does not call in and arrives at work on time. Until enough staff is hired all staff employees on the payroll will get an incentive of paid hours off for each room past 10 they clean during a workday. We want the employees here to feel as if they are important to the company by reinforcing the hard work they do. After talking to Joe, the pit boss, he knows that he is not cut out for the job he is in. He has admitted the stress of all the paperwork and the constant spotlight put on him by the customers and dealers is just not for him. He has agreed to go to his stepfather and tell him that he is not satisfied with the position and wants to move to head of security because the head of security is retiring in 30 days. For the employees under Joe who have stayed through his supervising an incentive check of 100 hundred dollars for each month they have been here will be given to them as a thank you and reinforcement to them as employees that they are valued. A new supervisor will be found and put into the position with the abilities to get the job done with good and appropriate communication skills. As a further reinforcement to let employees know they are valued, an employee suggestion box will be hung by the time clock. Counterproductive Employee Behavior The employee behavior is walking out on-the-job, calling in to work, and general turnover of employees which cost time and money to retrain new employees. The outline above will help with employee behavior by putting new supervisors in the positions needed that can act professional, fairly, and treat the employees with respect. Giving the employees incentives will also help with keeping the employees here until all positions and staff are put into place. Conclusion Common job facets include pay, supervision, job conditions, and communication to name a few (Spector, 2012). With this as a prelim, JC’s Casino hopes to fix the issues that are making the employees leave the job by getting better supervisors who are open to ideas from the employees, who show respect to the employees and are not short on praise when employees do a good job. Taking away some of the stressors of the job should help with job retention.

Thursday, November 14, 2019

Hotel Opening Human Resources Case Study Essay -- Business Management

A. Tall Pines Corporate Strategy and Human Resource Management Strategy mutually interact through direct influences on each other and both are subject to effects of the economic conditions within their environments. Major economic conditions that exist in favor of Tall Pines are the growth in population and local government programs. The local population is at 1.9 million which is forecasted to steadily increase for the next fifteen years. Riverton has also put an Economic Development Committee into action which is highly supportive of the Tall Pines Center, especially considering the tax revenue they will be giving the city and the state. Other aspects of corporate strategy that may interact with HR strategy are Industry Structure, Distinctive Competence, Competitive Advantage, and Product/Market Scope. HR strategies that may interact with Corporate Strategy along with Economic Conditions are Skills and Values, Culture, and Labor Markets. B. "Any hotel is only as good as its personnel." This statement made by Gordon McGregor, the hotel manager, clearly portrays Corporate Strategy influencing HR policies and procedures. When Natalie Sharp the Director of Personnel, Gordon and the Supervisory Staff adjourned their meeting on contemplating how they might develop a good HR strategy to attract good work candidates, and fill the remaining available positions at the hotel. Another way corporate strategy influences HR strategy is through Distinctive Competence. Gordon has 15 years experience with this chain and for the last two years he has been highly involved in the planning of Tall Pines Center. Natalie has worked with 2 other hotel chains and helped open a new 100-room motel in the southwest recently. Their experience combined wi... ... portrayed to the work force. For this reason it is imperative for employees to understand the HR motto that "a hotel is only as good as its staff." The third stage is the evaluation stage, in which the workers training results are measured and compared with criteria. In the future Tall Pines should plan weekly staff development meetings, and problem solving conferences to help workers get used to common and not so common problems that may occur at Tall Pines. Help workers develop problem-solving skills, develop a mentor program that can discuss employee concerns and also be great feedback to the training program. Adding a training professional to the Tall Pines staff would be a huge benefit to all involved management and workers. This would highly benefit future training programs by learning from past mistakes and help in perfecting future training programs.

Monday, November 11, 2019

Nba – a New Digital Entertainment Model in China

Entertainment and Media Industries Professor Sam Craig NBA – A New Digital Entertainment Model in China Name : Ted Mui Executive Summary The National Basketball Association’s expansion into the Chinese market has been met with great success. The company’s China operation currently generates over UDS$150 million in annual sales, and is one of the most recognized international brands in the country. To further focus on the growth of this unique market, a subsidiary was established in 2008, with former head of Microsoft China Tim Chen serving as the first CEO. The NBA has had great success in developing strategic partnerships in China. Over 290 games are broadcasted on Chinese TV per year, and NBA-related content can be readily found online on Chinese websites. However, NBA China has thus far generated little revenue directly from its end consumers, especially with its digital offerings. In reviewing its target market, we find that the NBA is in direct competition with other online entertainment products for the time and money spent by this market. Popular online entertainment options for China youths share the following traits: simple to learn and use, ability to interact with other users, a high (and almost addicting) replay value, and contain many customizable features for its users. Based on these ideas, it is suggested that NBA China pursue the development of a brand new web portal combining the components of gaming, social networking, and video streaming, which currently all exist as separate components. Using a concept based on an old video game idea, the web portal will aim to move consumers down the marketing funnel, eventually expanding the fan base and leading to end-user generated revenue. The cliche of the China market is well known to everyone by now. With its population of 1. 3 billion steadily increasing its purchasing power, China has become the focal point of just about every multinational company. Despite its potential, many multinational corporations’ attempt in entering the China market ends in failure, with millions of dollars of investment vanishing without producing any returns. The National Basketball Association is one of the rare success stories in China. Since opening its first office in Hong Kong in 1992, the NBA’s Greater China operation has grown to four offices with over 100 employees, generating over USD$150 million in annual sales. According to a survey, nearly 90% of Chinese people aged 15-54 in 11 urban markets had some awareness of the brand. 1 Despite this initial success, there remain many opportunities for growth in this market, especially in the digital sector. Facing increasing pressure from competition wishing to emulate its success and from shareholders seeking greater returns from the market, the NBA must look for new ways to build on its success in China. Company Background The National Basketball Association, founded in 1946, is a global sports and entertainment brand that features 30 teams in the United States and Canada. It is currently the third largest sports league in North America, with an estimated league revenue of $3. 2 billion for the 2008-09 season. Looking to expand the association’s presence outside of North America, the NBA occasionally hosts exhibition games around the world. 1 The NBA first made its presence in China in 1979, when the Samantha Marshall, â€Å"NBA’s China Strategy a Slam Dunk,† Crain’s New York Business. com, May 29, 2008. 2 Source: Plunkett Research, Ltd Washington Bullets traveled to China to play two exhibition games against the Chinese National Team. Seeing the potential for the Greater China market, the NBA sent its first Asia-based employee to Hong Kong in 1990. The association’s operations in China have grown substantial since, leading up to the formation of NBA China in 2008. As a subsidiary of the association, NBA China is responsible for conducting all of the league’s business in Greater China. While the NBA remains as the majority shareholder of the new entity, 5 other strategic partners invested $253 million to acquire 11% of the company in preferred equity. The 5 partners are ESPN (a division of Walt Disney), Bank of China Group Investment, Legend Holdings Ltd. Li Ka Shing Foundation, and China Merchants Investment. 4 Timothy Chen, former CEO of Microsoft China, was appointed as the new entity’s first CEO. NBA’s Digital Strategy in China Since Yao Ming’s entry into the league, NBA coverage has grown substantially along all lines of Chinese media. The country’s national television network, CCTV, has Each season, the CCTV established a long-term partnership with the association. sports channel televises over 90 regular season games, including the NBA All-Star Game, NBA Playoff games and The Finals. In addition to CCTV, the NBA is also covered by 50 other broadcasters around China, covering all but 2 provinces in the country. In total, about 290 NBA games are broadcasted on TV in China each year. 5 3 Pete Thamal, â€Å"The NBA and China Are Fans of Each Other,† New York Times, August 9, 2008. Source: nba. com 5 Source: hket. com 4 The NBA has also been able to capitalize on the rapidly increasing population of internet users in China. The association has partnered with Tom. com to revamp its localized websites in Greater China (Mainland China, Hong Kong, and Taiwan). Among the new features, the sites will include online webcasts allowing viewers to watch live games and Chinese-language talk shows daily, and provide gaming and fantasy basketball options and networking capabilities. 6 Moving towards high definition media, the NBA has recently signed a strategic cooperation agreement to allow BesTV, Shanghai Media Group's (SMG) Internet Protocol TV (IPTV) subsidiary, to offer pay-perview broadcasts of up to 14 high-definition NBA games daily over a four-year period. 7 Through a partnership with KongZhong Corporation, the NBA has also launched a China WAP site in 2007. The site will allow mobile users to access a broad range of content options including news, scores, editorial content, player interviews, TV schedules, wallpapers, ring tones, video clips and live NBA games. The NBA hopes to generate revenue from the site through offering advertising options to corporations and premium downloadable content to end-users. 8 The NBA’s media blitz in China appears to have produced great results. Currently, more than 30% of nba. com traffic comes from China, and this number can be expected to increase over the years. NBA† was ranked 7th in the hottest search keywords in 2008 for Baidu, China’s leading search engine. Similarly, â€Å"NBA† was ranked 10th for Google China’s most popular search words. Other than the NBA, only Xunlei and QQ, 6 7 Anita Davis, NBA Inks Tom. com Online Deal, CEI, August 20, 2008 st Source: 21 Century Business Herald 8 Source: nba. com two of China’s largest web portals, appear in the top 10 of both those lists. However, it is unknown how effective this web traffic has been in generating actual revenue for NBA China. Market Overview In 2008, China overtook America as the country with the largest number of internet users. As of the second quarter of 2009, the country now has over 330 million users, with a growth rate of over 50% annually (see exhibit A). The demographic groups growing comparatively faster than this average are people living in rural areas (with over 100% annual growth), young â€Å"netizens† aged 18 and under, and adults aged 30 and up. Exhibit B shows a breakdown of the age demography of internet users in China. There are also an increasing number of users accessing the internet through mobile devices. Currently, over 29% of internet users use mobile phones to get online, with a growth rate far exceeding that of laptop users. 9 The high growth rate indicates that more and more of the country’s 600 million mobile-phone subscribers now own mobile devices capable of accessing internet information. With next generation mobile technologies such as the iPhone and Google Android yet to reach the mass market in China, there remains great potential for significant growth in this market for years to come. The Meek Shall Inherit the Web, Economist, September 6, 2008 Exhibit A 100 million Total Internet users in China: 2005-2009 3. 5 3 2. 5 2 1. 5 1 0. 5 0 1. 23 1. 03 1. 62 2. 50 3. 38 Total Internet Users 2005 2006 2007 2008 2009 Exhibit B Age structure of Internet users in China Source: Statistical Survey Report on the Internet Development in China, CNNIC, January 2008 Competition Many sports a nd entertainment companies have tried to emulate the NBA’s success in China and have invested heavily in its digital marketing efforts. The National Football League has launched a Chinese website (nflchina. com) providing up-to-date news and score, discussion boards and mini-games. Manchester United, the richest sports club in the world, also has an all-Chinese website with online media and shopping to capture on its Chinese fan base. But as the earlier search rankings would suggest, the NBA is by far the leading sports entertainment company in China. Leading infotainment web portals such as sina. com and sohu. com have pages dedicated to the NBA linked from their front page. Already in a dominant position in the sports entertainment sector in China, the NBA should perhaps look at its competitive landscape from another perspective. At present, the NBA generates the majority of its revenue in China through broadcast rights, branding partnerships and ad sales through its media channels. However, it has thus far been able to generate relatively little income from its actual fan base with its digital content. In comparison, end-user Internet Value Added Services (IVAS) made up for the majority of the revenue for Tencent Holdings Ltd. another digital media partner of NBA China. Tencent Holdings Ltd. is the largest and most used internet service portal in China. The company’s strategic goal is to provide users with a â€Å"one-stop online life service†10 While its product offerings are similar to that of MSN Messenger, Facebook, World of Warcraft, 10 Source: tencent. com and other leading instant messaging, social networking, and online gaming com panies, Tencent is unique in its ability to generate revenue directly from the end users of its products. Most of Tencent’s products are interconnected through its QQ Network, ncouraging its free users to upgrade in order to access its value-added services such as ringtone downloading, SMS sending/receiving, and online gaming. QQ Coin was later introduced to allow users greater ease in making purchases in the â€Å"virtual world†, and incentivizing video gamers with rewards for performance. With a retail value of 1 yuan (about 14 cents) per coin, users are able to use the coins to purchase â€Å"virtual goods† such as avatars, virtual gifts for friends, and even items for use in games. Due to its ease of use and low denomination in value, the QQ Coin took off with the company’s young user base. It is estimated that nearly $2 billion in virtual currency was traded in 2008, even leading the Chinese government to implement restrictions to the trade. 11 Exhibit C Tencent Holdings Ltd. Quarterly Revenue by Sector Source: Tencent Holdings Ltd. Investor Fact Sheet 11 David Barboza, In China, New Limits of Virtual Currency, New York Times, June 30, 2009 Strategic Analysis While NBA China has succeeded in building brand awareness with its target demographic market, its digital strategy has thus far only focused on only the active fan base of this market. Its licensed product with Tencent and EA Sports, NBA Street Online, targets only the segment of gamers who are passionate about NBA basketball. Likewise, services on the NBA China website such as video games and news updates are mainly targeted to already converted basketball fans. A recently initiative called NBAiD was launched exclusively for the NBA China website. Looking to capitalize on the growing popularity of social networking and blogging, NBAiD acts as a personal page for NBA fans, allowing fans to connect with one another and express opinions through blogs. However, at this point, the product itself has very little added value for active or casual fans. Segmenting user categories using the concept of the marketing funnel, we see that NBA China has succeeded in both capturing awareness in the mass market and driving loyalty from its core fan base through its digital strategy, but have done little to drive â€Å"aware† consumers down the funnel (see Exhibit D). There remains great potential for the NBA to generate greater interest and desire for its product through a revision of its digital strategy. Exhibit D The Marketing Funnel Applied to NBA China Target Market Awareness Casual internet users who are aware of the NBA brand, but have no intent to spend money on its products Internet users who are interested in learning more about the NBA, and look to utilize free products and services made available to them Interest Desire Internet users who are attracted by the entertainment value of the NBA and may take action upon receiving an attractive offer Action Individuals who are engaged to the NBA and are most likely to purchase new products and services offered to them Repeat Purchases The digital age has changed the landscape of sports marketing. Martin Sorell, chief executive of WPP, recently advised the International Committee on the importance of meeting the needs of the new generation of young and tech-savvy consumers: There are 1. 6 billion people online today and 4 billion mobile phones. The key audience with whom these digital opportunities resonate is of course young people. They are a valuable and massive audience. Globally they impact over $600 billion in consumer spending. The young people take their media habits with them, so if you are ot part of their habit now – you most definitely will not be in the future. Let the children play. You have to let them play with your content, your assets in their own way. 12 12 Karolos Grohmann, Don’t Restrict Games Media Access, Sorrell urges IOC, Reuters, October 5, 2009 While referring to a different context, Sorrell’s remarks can also be addressed to NBA China’s current situation. Ther e is indeed a huge market of internet and mobile users, and the majority of them belong to the young demographic group that NBA China is targeting. The media habits of youths in China also differ greatly than that of the United States (see Exhibit E for comparison). On average, Chinese youths spend about 18 hours on the internet a week, compared to 12 hours in the US. 13 Social networking sites such as renren. com and kaixin001. com, streaming video sites such as youku. com and todou. com, and online games make up for the majority of these hours spent online. NBA China should now look to capture a bigger share of the â€Å"entertainment hours† spent by youths online. To accomplish this, NBA China must understand and tap into the media habits of these users, as Sorrell suggests. Exhibit E Comparison of Internet Activities Used by US and China Internet Users Source: China Internet Network Information Center & Pew Research Center 13 Shaun Rein, Blogging Down in China, BusinessWeek, July 27, 2006 Popular online entertainment options for China youths share the following traits: simple to learn and use, ability to interact with other users, a high (and almost addicting) replay value, and contain many customizable features for its users. One such example is the recent phenomenon of the Happy Farm game (see Exhibit F for screenshots). The concept of the game is not a breakthrough in any way: In the game, players act as owners of a farm, and are responsible for cultivating, irrigating, fertilizing, spraying, harvesting and selling crops. Each action will add points to the player’s level. However, a player can not only take action on his own farm, but also on his friends’ farms. Thus, people can either help their friends manage their farms, or steal crops from other players. The accumulation of all these actions will eventually help the players get bigger farms. Made available for users in social networking sites such as kaixin001. com and renren. com, the success of the simple game has been phenomenal, with reportedly 23 million users now playing the game. 14 Tencent has since created its own version of the farming game, and is expected to generate RMB50 million (USD $7 million) from the game each month. 15 Exhibit F Screenshots of â€Å"Happy Farm† Game 14 15 Source: duowan. com Source: tradingmarkets. com Recommendation Currently, the NBA China already has components of gaming, social networking, and video streaming. The idea is to combine all these components into one entertainment web portal targeted to youths that will drive interest and desire, leading to generation of revenue from end users. In 2005-06, video game developer 2K Sports added a new feature to its yearly NBA and NFL games called â€Å"The Crib†. The feature awards players as they accomplish feats and milestones within the game. With crib credits, players are then able to decorate their crib (slang for home), buy music, or play mini-games (see Exhibit G for screenshots of Cribs). While this feature was innovative in adding replay value to the game, its customizable options were limited and the feature was eventually removed in future renditions of the sports games. However, such a concept may be much better utilized in an online environment where crib owners can interact in real time, new videos and games are readily accessible, and virtual items are plenty to satisfy the customization appetite of its users. Exhibit F Screenshots of â€Å"The Crib† from video game NFL 2K5 Source: ign. com The possibilities stemming from such an idea are endless. Having already an established network of corporate partners, â€Å"The NBA Crib† can serve as a media channel for product placement. Already showing an appetite for spend virtual dollars, users in return can earn or buy credits to purchase branded virtual products for their cribs (ie. a Coca Cola machine) or even themselves (ie. the latest basketball shoes from Adidas). Other uses for crib credits can include purchasing coupons for use at the online NBA store and video clips and music exclusive to the NBA. Most importantly, interaction between crib owners should be encouraged through games within the crib system. Basketball-themed games can take place within the assigned neighborhoods of owners, and friends can â€Å"visit† each other’s crib with their custom avatar. With the right combination of attractive gaming options, customizable features, and interactive capabilities, this concept will substantially increase the interaction between the NBA and its fans, and eventually lead to a sustainable model for generating revenue from its target market of Chinese youths. NBA China has successfully developed a unique and dominant position in the sports entertainment sector in China. However, the NBA can not simply rely on its popularity and brand recognition to succeed. With Yao Ming injured this season, there are worries that NBA viewership rates in China will significantly drop this coming season. It is therefore crucial for NBA China to connect with its target market and provide supportive product offerings to satisfy their entertainment needs. In this market of technologydriven consumers, NBA China must strive to not only become the leader in sports entertainment in China, but also a leader in digital entertainment.

Saturday, November 9, 2019

Research skills and techniques education essay

This study high spots and evaluates my personal, academic and professional contemplations throughout this class and applies the acquisition to consideration of my professional pattern and on-going hereafter development. It explores chances for calling waies within and outside of the prison service and how my scope of accomplishments can progress my aspirations every bit good as enhance the environment in which I work. To this terminal, I have critically evaluated my movable accomplishments and their development through this acquisition journey together with chances to heighten these farther. In looking to the hereafter, a revised Professional Development Plan ( PDP ) for ongoing hereafter development has been compiled and included in Appendix I. Many of the acquisition results have been already been covered in some deepness within my PPD5 assignment and I have sought to lucubrate on cardinal countries of these within this paper. Background When foremost offered the chance to set about farther instruction through a Foundation Degree, I was ab initio excited at the chance. However, this shortly gave manner to dismissive ideas of successful completion as unachievable and self uncertainty about my ability to prosecute such a venture which resulted in me non roll uping the application signifier. It was merely when a co-worker, who had done so but decided non to take this forward, passed it to me, that I took the dip. A batch of ego talk was required to see how valuable this chance was for me. I considered that several of my equals would hold similar experiences and feelings which would do a natural and powerful support web significance that I would non be larning in isolation. Later, I was able to reflect and gain that cunctation is a peculiar trait and form of behavior for me, deep rooted in negative scheme ( Beck 1967:233 ) which I have been able to reflect on and compose about at some length throughout my farther instruc tion. Even coming towards the terminal of the Honours Degree ( which I undertook with greater enthusiasm ) , it is still apparent and something to guard against. This has been peculiarly of import in sing what has held me back from prosecuting advanced calling development until late. Brooding Practice: Using a scope of brooding theoretical accounts throughout my farther instruction surveies, I now appreciate how analysis of my accomplishments can assist towards the end of professional promotion and, significantly that of occupation satisfaction. I apply Gibbs ‘ ( 1998 ) Brooding Cycle readily to countries of my personal and professional life developing accomplishments of rating and analysis, both of ego and state of affairss which has led to effectual job resolution and informed decisions as will be illustrated below. Making this efficaciously, I have found, can widen the range for a more in-depth and wider encompassing program for ongoing development which hitherto, has been slightly narrow in its position. In other words, from being resigned to believing â€Å" this is my batch, I ‘ll merely acquire on with it † , to an active desire to use new acquisition, seek more and go motivated for calling patterned advance. Straker ( 2008:172 ) whose work builds on the research of Gardner ( 1983 and 2006 ) summed up the importance of purposeful contemplation for me â€Å" Knowing yourself includes cognizing that there are parts of yourself that you do non cognize and being ready to listen and research these. It besides means sing what parts of yourself you should expose or conceal, based on how it will assist your intent instead than merely based on personal penchant † . The danger of contemplation is that, for a postponer such as myself, one can acquire stuck in ego analysis without making anything about it or utilize the consequences of one ‘s analysis to remain within a ‘comfort zone ‘ . Kolb ( 1984 ) helped to measure my experiences and trial hypotheses about myself, values and work moralss but it did non spur me on to action whereas Gibbs sets out the program for ongoing development which is important for me so as non to stay procrastinating. In PPD5, I considered how Moon ( 2004 ) has been a utile resource on brooding pattern, in peculiar reminding me that contemplation is of import but it must ever take to action and the devising of positive alterations. She stresses the importance of experiential larning which includes contemplation but qualifies this to integrate active acquisition, guaranting purpose to larn and mechanisms of feedback to guarantee the whole procedure is effectual and meaningful for development ( p.122 ) . SchA-n ( 1983 ) explains how, as one becomes more experient, it becomes progressively possible to reflect in action instead than merely after action. This is something I am going more complete at and is peculiarly apparent in critical inciden t state of affairss in my function as a surety negotiant where this has immediate and practical every bit good as personal value. Interestingly the Cycle of Change by Prochatska and Diclemente ( 1982 ) , illustrated in Appendix II, highlights the stages which I can place with through my acquisition, professional and personal journey. I can frequently stay in contemplation and demand to happen the drivers and incentives to avoid oversights but, I am encouraged that these now exist more in copiousness which are sourced from many countries and the Honours Degree has been one of these. I am aware that the classs and feedback I have received throughout my farther instruction have been of a systematically good criterion and this has served as a beginning of encouragement and measuring of advancement and accomplishment. I must keep measurings and ends for my hereafter development and there are agencies in topographic point such as the Staff Personal Development Record ( SPDR ) , in Appendix III and Professional Development Plan ( PDP ) which I can utilize as guideposts and yardsticks. It is of import that, as the current period of survey draws to an terminal, this motive to accomplish continues and I now feel best placed to guarantee this happens..As mentioned in my PPD5 essay, in the yesteryear I have questioned the determination devising procedures of direction though this is being reshaped into a desire to derive a holistic overview of the work environment. â€Å" Get the better ofing expostulations to understanding others, for fright that this might confute our a in theories about ourselves and the universe, are cardinal hurdlings for which I must continually be aware † . ( Elliott, 2011 ) This has besides enabled me to measure what I can offer to functions to heighten the constitution ‘s public presentation. In my first Brooding Essay from January 2007 ( Appendix IV ) I described schema theory and the work of Beck ( 1967 ) . From this I have developed an involvement, non merely in reading of state of affairss which influence our beliefs but, peculiarly, how to develop the stimulation and positive emotional and cognitive drivers for professional and personal wellbeing. In detecting what gets in the manner, instead than being stuck in analysis, to travel beyond and put ends for positive development has been indispensable acquisition for me and reading this first essay shows how far I have come. The focal point of this paper is skills rating but furthermore, the ‘action ‘ stage of my development, placing chances and the practical stairss required for ongoing development. Employability Skills and Development Needs A scope of ego analysis tools have proved helpful in determining and attesting personal accomplishments which pave the manner for ongoing professional satisfaction. This has involved being critical as to what is and may realistically be come-at-able every bit good as widening the range for a scope of calling promotion chances. Using a scope of ego analysis tools I have been able to measure my employability accomplishments and an illustration is in Appendix V. Examining these proved personally satisfying and formed the footing for an in-depth review in a personal SWOT analysis ( Appendix VI ) which I had merely of all time antecedently applied to concerns within the range of the Honours Degree. On completion of this, it seemed logical to me that the values which concerns ascribe to should happen their ‘roots ‘ in the forces employed by the administration as, ideally, they should incarnate the same corporate beliefs, moralss and work patterns. As I will foreground subsequently, this has brought me into struggle with my ain work constitution where, utilizing freshly honed accomplishments of assertiveness and corporate consciousness, I am more readily able to dispute what I may comprehend to be insecure patterns. This has been possible through equilibrating my possible â€Å" failing † of being mission-focussed and developing this alongside effectual and robust empathy towards direction determinations At the clip of composing my Performance and Development record for this twelvemonth has non been recorded but as my SPDR for last twelvemonth ( Appendix III ) illustrates, I can stay pleased that I continue to run into marks set and work collaboratively with others to guarantee that the benefits of development are felt personally and by the administration. I have expanded this farther with creative activity of a new Development Plan ( Appendix I ) in order to keep continuity and on-going development. In order to see the scope of accomplishments necessary to accomplish my ends and aspirations, I completed a Career Values Tool and the study can be found in Appendix VII. To assist with this I referred back to a Personality Type Questionnaire competed for the PPD5 assignment. This was an of import analysis as it accurately highlighted the possible callings which fitted my profile. The function of ‘Counsellor ‘ featured conspicuously which is something I have long been interested in ( by the way, Musician and Actor which are personal involvements and besides featured high in the analysis ) . My functions in piquing behaviour intervention over the old ages have been the beginning of huge personal satisfaction as they met the values and accomplishments which I have enjoyed developing the most. Using the Career Values Tool, I input ‘Counsellor ‘ as an alternate calling pick and it was interesting to observe how this featured against the profile which had me as bal anced between ‘intuitive ‘ and ‘logical ‘ in my attack to work. Featured extremely were communicating accomplishments and my ability to work aboard people and cognizing that my work benefits others. When seen alongside my ‘white knight ‘ mission scheme of desiring to assist others, which can potentially be unhelpful, the balance of taking a logical, measured attack to job resolution is something I now know I possess and is to be worked on continually. The development of analytical accomplishments in my contemplations and undertakings throughout this last twelvemonth have helped to right this balance whereas before, if I had taken the Career Values Tool, I might hold been much further along the ‘intuition ‘ side of the continuum which, is non healthy or helpful for one seeking to develop a managerial function. Equally good as reflective and survey accomplishments, it is of import to develop the practical accomplishments required for current and possible functions. At my SPDR reappraisal subsequently this month I can research the options for this with my line director. The demand to develop concern consciousness, in order to understand corporate scheme in the workplace and enable publicity chances, is ongoing and the last few months have proved to be a testing clip in that respect. This has mostly been due to holding to take a grudge process against the Programmes and Psychology direction for what I perceive to be prejudiced and unethical behavior against myself. Having weighed up the options over the last 12 months or so, this action was the lone possible class and has required a step of focal point, assertiveness and an analytical overview of the state of affairs to do this determination and take this forward. Without this, I would hold reverted back to how I was prior to set abouting farther instruction and left the state of affairs unresolved and dwell in unhelpful contemplation which would hold affected my work and good being. The grudge is continuing at the clip of composing this study and, whatever the result, I can be satisfied that I have taken appropriate stairss to guarantee best ethical pattern and good being for the work force and administration as a whole. This has non been without an emotional response ( admiting this is a strength identified in Gibbs Reflective Cycle, 1998 ) as I do n't wish struggle or ‘rocking the boat ‘ but so, appropriate degrees of self-asserting direction and effectual analysis are important direction accomplishments which I have developed over recent old ages and is ongoing. This is peculiarly of import as I consider options for my hereafter and it is satisfying that I can take the positive accomplishments development acquisition from even the most testing of fortunes. The best step of how appropriate one ‘s actions are in the workplace, I have found, is one ‘s ain values of decency, moralss and duty and, in the above state of affairs, to hold these confirmed and used as my ‘yardstick ‘ for determination devising and professional unity, has proved honoring and queerly ‘comforting ‘ . No 1 should of all time see themselves to be the finished article and being confident in prosecuting continued development is a positive trait. In my instance, this helps to get the better of the scheme driven low self-pride and has surely enhanced a more positive belief for the hereafter. Among the cardinal acquisition experiences for me, alongside the above, are a acknowledgment of the functions of others, networking and effectual communicating. My calling way has involved working closely with and taking an involvement in people, both clients and co-workers likewise. In Appendix X I have conducted my ain accomplishments self assessment which covers a scope of academic and professional countries. This was motivated by a definition of entrepreneurship by Rothstein and Burke ( 2010 ) as 1 who is â€Å" aˆÂ ¦skilled in acknowledging chances, working those chances and making value † ( p.217 ) . Whilst I will ne'er be an Alan Sugar or Duncan Bannatyne, I can be merely as entr epreneurial in my accomplishments base so as to add value to the administration. The fact that support was made available to let this period of survey serves as a reminder that, to some grade, this has already been recognised and how I choose to use this for common benefit is now being considered. Career Appraisal and Development During the Foundation Degree I was able to set about and go through the choice scrutiny for Senior Officer though I was unsuccessful in function drama appraisal. I was, nevertheless, able to take that experience and, instead than call on the carpet or castigate myself and brood in diffidence as I antecedently would hold, I have decided to take the measure of using for and set abouting the appraisal once more later this twelvemonth. For this, I will seek to utilize my Line Manager as wise man together with the preparation section as immediate point of mention and get down to research prison policy, security and direction accomplishments. I am now experiencing positive and motivated to win in this non merely from a practical, self-development position, but besides the pride and sense of accomplishment this will convey. Following the letdown of holding to step down from Sexual activity Offender Treatment work last twelvemonth, I have reappraised my personal development and, utilizing brooding accomplishments developed on the grade surveies, peculiarly Kolb ( 1984 ) to assist measure the experiences and Beck ( 1967 ) to understand how I was construing them. Having specialised in Drug wrongdoer rehabilitation for the last 12 months I can take the benefits of new acquisition and function experience frontward as I return to Sex Offender therapy later this twelvemonth. Pulling together the scope of experience and involvements I have enjoyed over consecutive old ages keeps me, foremost and first, actively engaged in working for and alongside others. This is encouraging and, in this period of alteration, I have come to gain the importance of occupation satisfaction as a cardinal incentive for me. Prosecuting a Counselling making would function as a way to an alternate calling should personal fortunes alteration for me in the hereafter. This could be due to cutbacks in the public sector or an establishment passage to the private sector. This could besides potentially be utilised in my current function should a guidance or mediation map become available which I can reason would value to the constitution. A important country of personal development has been in cardinal accomplishments of assertiveness and dialogue. These were identified early on in my brooding pattern as things I needed to work on. I was able to negociate a function within drugs support holding originally offered an office based appraisal place which I would hold found unfulfilling. Alongside this, within my current grudge process, I have assertively requested a clear professional development way from senior direction which besides ensures that all officer classs in the Programmes squad are offered the same which has, hitherto, been missing. Learning and Continuing Professional Development The Honours Degree has been vastly ambitious and honoring and, despite early frights, has worked in with my societal and work life and has encouraged me to ongoing acquisition and consideration of developing calling chances. There has been utile convergence of the assorted faculties of this class in which the acquisition and contemplations from each have been movable. An illustration is in analyzing ‘Effective Management Decisions ‘ has been of import for my thesis which evaluates Crew Resource Management. Learning to analyze the former, in an nonsubjective manner, has enabled a critical attack for the thesis guaranting the focal point remains on the advantages to concern public presentation and non merely to countries of forces safety which I might otherwise hold concentrated. It has been satisfying that I have been able to utilize the faculties of this class to look at countries which I find personally interesting and disputing which included planing undertakings to make best pattern in wrongdoer direction. Besides, I have long been interested in the commercial air power industry and to research competitory advantage of an air hose was good merriment, whilst besides honoring in the survey accomplishments that were required. Similarly, the thesis which looks at human factors in critical incidents originating from air power accidents takes that same personal involvement but analyses the larning points from that sector and explores what the prison service can profit from this within its ain operations. This seamless larning extends to the old Foundation Degree which I often refer to including the faculty on moralss, cultural consciousness and diverseness where the strong rules I ascribe and have documented, are continually evaluated and applied to my work pattern. It forms the footing of my ‘mission statement ‘ for development as recommended by Covey ( 2004 ) where concentrating who you want to be and what you want to make should be on the values you ascribe to each ( p.106 ) . I am presently researching options for Higher Education such as a Masters Degree every bit good as makings in reding. At this phase, I am diffident as to whether I should these at the earliest chance and go on the impulse of larning or have a twelvemonth interruption in order to pass clip concentrating on my personal life which does necessitate some attending. Whether I choose immediate and specific preparation at this clip or non, I can develop and heighten the accomplishments required for possible future functions in my current place using the preparation section, wise mans and line direction. All of these are portion of my on-going Professional Development Plan so I can keep the motive to maintain personal and professional aspirations at the head of my future work. I am now certain that my farther instruction will go on every bit will the deepness and comprehensiveness of my calling development. With the on-going function in Drugs Support, a move back to Sex Offender Treatment subsequently this twelvemonth, together with the Senior Officer appraisal in October and researching accelerated publicity chances in the prison service, I have much to maintain me motivated and stimulated. These are cardinal drivers for me as I have learnt in my four twelvemonth journey and I can now realistically see a managerial place and research such options. The Honours Degree is regarded as a valuable making both for its relevant content to the Criminal Justice System and Business and Management but besides symbolises the desire and committedness I have and have shown for continued ego development. For me, this highlights how seamless the passage has been through the acquisition journey and that it will go on to be so. This consciousness has made farther instruction and calling patterned advance options less of a mountain to mount but a soft way to enlightenment as some learned and revered adult male of religion likely one time said. A helpful resource has proved to be www.CIPD.co.uk which I have accessed throughout my surveies. This administration ‘s definition of acquisition is ‘a autonomous, work-based procedure taking to increased adaptative capacity ‘ . hypertext transfer protocol: //www.cipd.co.uk/hr-resources/factsheets/learning-talent-development-overview.aspx [ Accessed 18 February 2011 ] . This highlights the importance of personal duty in utilizing employer resources to develop an ever-widening range for calling development. Appendix VIII shows an infusion which proved helpful in critically measuring my development program and ensured it was appropriate to my demands and abilities every bit good as offering value to the workplace. Decision: I regard my new Curriculum Vitae ( Appendix IX ) as a valid working papers whereas I had considered my old one, prior to get downing Further Education, to be slightly antediluvian, irrelevant and out of day of the month. The nucleus accomplishments I have developed over the old ages and important accomplishments are included which serve as a reminder that, merely as I have now added the Honours Degree ( concluding consequence allowing ) , more is to come. As I look over it now, the passage and acquisition procedure which has brought me to this point in my life now is clearly apparent. I can see the journey of larning and experience I have been on and, with a renewed and positive position of myself and professional development potency, I will bask and use myself to the chances that lie in front. Appendixs: I. Personal and Professional Development Plan II. Cycle of Change ( Prochaska and Diclemente, 1982 ) III. Staff Performance and Development Record ( SPDR ) IV. Reflective Essay ( Jan 2007 ) V. Study Skills Self Assessment VI. SWOT Analysis VII. Career Values Tool VIII. Infusion from CIPD web site IX. Curriculum Vitae Ten. Research and Employability Skills Appendix I Personal and Professional Development Plan Appendix II Cycle of Change ( Prochaska and Diclemente, 1982 ) Appendix II The Cycle of Change: Prochatska and Diclamente ( 1982 ) This illustration is taken from the cyberspace and the beginning is in the bibliography. The rhythm of alteration has 6 stages and, for me, this diagram high spots good the countries at which I can sink, peculiarly contemplation and, hence am encouraged to keep motive. In ‘pre-contemplation ‘ , the individual does non see any job in their current behavior and has non considered there might be some better options. In ‘contemplation ‘ the individual is ambivalent – they are in two heads about what they want to make – should they remain with their existing behaviors and attitudes or should they seek altering to something new? It is this country which I need to be peculiarly on my guard to as non to sink. In ‘preparation ‘ , the individual is taking stairss to alter normally in the following month or so. In ‘action ‘ , they have made the alteration and populating the new set of behavior is an all-consuming activity. In ‘maintenance ‘ , the alteration has been integrated into the individual ‘s life – they are now more ‘enterprising ‘ . Relapse is a full return to the old behavior. This is non inevitable – but is likely – and should non be seen as failure. Often people will Get worse several times before they eventually win in doing a ( more or less ) permanent to a new set of behaviors. Appendix III. Staff Performance and Development Record ( SPDR ) Appendix IV. Infusion From My First Reflective Essay ( Jan 2007 ) Infusion From My First Reflective Essay ( Jan 2007 ) My earliest employment from go forthing school was within the travel industry. From the beginning, I sought to better my practical accomplishments base and enjoyed the challenge of run intoing the demands of clients, budgetary marks, preparation of staff, job resolution, through to the gap and direction of a travel bureau branch several old ages subsequently. Apart from the GCSE makings gained at school, any farther academic or professional acquisition has been gained whilst in employment. Transcripts of certifications attained, both school and work based can be found in the appendix. The accomplishments and accomplishments I have attained in my personal life are every bit movable to my work life. For illustration, as Chairman of a genealogical society for several old ages and public speech production battles both serve as reminders that I have organizational, research and presentation abilities which I can and should be using and developing along my calling way. I have had no formal direction preparation, yet gained important supervisory experience through demoing aptitude and dedication to undertaking, client base and forces. It is of import for me to show, through the Foundation Degree and subsequent preparation that I can larn direction and personal development accomplishments, but besides show I am able to use this acquisition in my work and personal life. At the same clip, I need to concentrate on a specific calling way which includes, in the first case, publicity to Senior Officer. The following logical patterned advance will, hence, be to use for and set about the senior Promotion Examination subsequently this twelvemonth. For this, I need to obtain inside informations of the chief occupation demands for this function and, utilizing my Line Manager as wise man and the preparation section as immediate point of mention, get down to research prison policy, security, direction accomplishments and preparation chances. Whilst I have considered project this before, I am now experiencing positive and motivated to win in this non merely from a practical, self-development position but besides the pride and sense of accomplishment this will convey. On successful completion of this scrutiny, I can seek to specialize in either wrongdoer rehabilitation or staff preparation which I would enjoy. This draws together the scope of experience and involvements I have enjoyed over consecutive old ages and maintain me, foremost and first, actively engaged in working for and alongside others. It is of import for me to develop assertiveness accomplishments and, whilst these have been improved upon over recent old ages, I am cognizant there is a continued demand for development in this country. I need to be pro-active in my ain acquisition, seeking chances and non over-relying on others to merely recognize my demands or chances and do recommendations. Part of this includes my demand to develop and seek out direction preparation and practice/demonstrate the accomplishments I have. It is every bit of import for me to enlist the aid of others in my development. My personal statement highlights how I can go excessively autonomous when I perceive no 1 understands my demands or are truly interested in my development. Seeking a more collaborative attack to my acquisition will non merely breed positive belief in myself and others, it will do the following phase of my calling more rewarding, satisfying, originative and productive every bit good as opening up a wider scope of chances in all countries of my life. The Study Skills Self-Assessment which I completed on 23 October 2007 ( Appendix ) highlighted three chief employability accomplishments I need to develop as: Bettering ain acquisition and public presentation Application of figure ( data aggregation and reading ) Information and engineering proficiency Alongside these, to develop, are my personal properties of Self assurance Flexibility and adaptability Opinion In this self appraisal I besides reflected on my ain specific failings which include being excessively self-critical and non praising my ain accomplishments enough which can impact my ability to be nonsubjective about my public presentation. I have a strong underpinning demand to support others and jump to their deliverance which I have come to see as a hinderance to my ain development and of those I seek to assist. This is a peculiarly of import country for me to turn to as future direction functions will necessitate me to let others to take their ain personal duty and merely offer counsel as appropriate. This ‘rescuer ‘ manner I have is schema-related and I will compose a piece for my portfolio on scheme theory and how this applies to me. Beck, 1967 described a scheme as â€Å" ..a cognitive construction for showing, cryptography, and measuring the stimulation that impingeA on the being † . In short, schemas are the filters or nucleus beliefs we have about oursel ves or the universe around us and, thereby, how we interpret different state of affairss in our lives. The nature of the work I do in wrongdoer rehabilitation requires me to set about regular de-briefing, supervising, annually wellness reappraisals and bi-monthly guidance. This, together with scheme theory and other therapy theoretical accounts I use with captives, which I have besides applied to myself, means I spend a batch of clip being introverted and sharing this with co-workers. Add to this, the personal development elements of the Foundation Degree, means I need to be aware of equilibrating this wealth of self-contemplation with practical stairss for a successful hereafter. One of the press releases for self-appraisal from this class has helped me see what can acquire in the manner of things I want to make. These include hapless clip direction and a deficiency of construction and balance in and between my work, survey and private life. This is of import as I can go frustrated by unneeded last minute efforts to run into deadlines. By holding a clear coherent program I can be after my work and life more efficaciously and, this alone gives me a sense of exhilaration and motive. Appendix V. Study Skills Self Assessment Dowson, Paul. , ( 2004 ) Study Skills Self Assessment, Leeds Metropolitan University Appendix VI. SWOT Analysis Appendix VII Career Values Tool Report Appendix VIII. Infusion from www.CIPD.co.uk { Accessed 18 February 2011 )Possible benefits of development planningRelevant acquisition and development is more likely to go on in pattern when you are end directed. Learning that is planned is more efficient. Unanticipated acquisition chances are more likely to come to your attending when you are prepared for them. The picks of larning methods are more likely to be appropriate following completion of a development program and their usage can be designed and managed to supply a trim tantrum with your demands and involvements. Motivation and assurance in taking duty for one ‘s ain acquisition can be enhanced.Possible restrictions of development planningThe quality of a completed development program can endure without seasonably and relevant diagnostic information from others. The creative activity of a valid and functional program is peculiarly hard to accomplish without the active support and understanding of others who are relevant to you in your current function. The successful execution of even a well-crafted program is non guaranteed without go oning support and challenge from others.Operating intimationsEnsure that there is ready entree to relevant and valid diagnostic informations in the designation of larning demands. Ensure that there are chances for, potentially, several loops of the program in draft signifier to which relevant others in the administration have the chance to lend by manner of thoughts and information. In taking larning methods, explore and clear up these exhaustively anterior to doing determinations about which to utilize. This may affect treatment and understanding with others who will necessitate to supply clip or other aid. Ensure understanding is reached about larning ends and methods between, for illustration, you and your director. Ensure that clear marks and other ‘mileposts ‘ associated with learning ends are agreed between yourself and other interested parties. Arrange for training or mentoring aid where appropriate to cover both the creative activity and execution of the development program. Appendix IX. Curriculum Vitae Appendix X Research and Employability SkillsResearch accomplishments and techniquesEffective job work outing Independent, critical thought, while analyzing and developing established theory and research Underpining cognition of my work environment Research accomplishments and utilizing these to critically measure my findings and those of others Personal and professional contemplation, concise study composingResearch environmentAwareness of the deepness and comprehensiveness of research and able to contract down the field to guarantee clear focal point of subject. In my functions in programmes I have a good unpinning cognition of ethical pattern and adhere to the Prison Service and British Psychological Society rules of best ethical pattern. Ability to utilize a assortment of agencies to collate informations for concluding analysisResearch directionSet undertaking ends and work towards effectual timescales and work precedences Able to place and entree appropriate bibliographical resources, archives, internet resources and other beginnings of relevant information Information engineering accomplishments to make databases, study authorship, exemplifying and presenting of findings and informations. Illustrated through farther instruction surveies and puting up research undertakings undertaken within work function ( for illustration, establishment a needs analysis for a proposal to make a curative wing at HMP Full Sutton )Personal effectivityA deep desire and ability to larn and get cognition Creative, advanced and original in my attack to research Flexible, non-judgemental and open-minded Strong self-awareness and able to place my ain preparation demands Self-disciplined, motivated, and thorough in set uping and accomplishing best pattern in professional life. Brooding ability to set up my ain boundaries and use all beginnings of support as appropriate Ability to demo inaugural, work independently and am autonomous whilst keeping strong squad values particularly in a leading function. Puting up new processs and protocols. ( For illustration, puting up the Penile Plethysmograph Suite which became a Centre of best pattern and my advice sought at other constitutions. Was cited in the national preparation manuals for processs I created which have been adopted nationally.Communication accomplishmentsA clear and appropriate manner dependent upon intent, e.g. advancement studies, published paperss, undertakings, grudge processs. Articulate in presenting stuffs clearly to a scope of audiences, officially and informally through a assortment of techniques including the usage of Powerpoint. Ability to negociate results whilst assertively defendable of robust personal and professional ethical issues. Strong involvement in developing the acquisition of others through mentoring and supervising.Networking and teamworkAs evidenced throughout my farther instruction surveies, I develop co-operative webs and working relationships with supervisors, co-workers and equals, within my establishment and the wider research community. An apprehension of the behavior of ego and others to enable effectual squad coherence Developed a scope of perceptive feedback accomplishments particularly constructive.Career directionA demonstrated committedness to continued professional development as demonstrated through Foundation Degree and BA ( Hons ) surveies. Ownership of ain calling patterned advance with realistic and accomplishable calling ends which are identified in such as manner as to develop and better employability Movable research accomplishments from farther instruction which can be used within the work environment and other calling chances such as Counselling. Ability to show my accomplishments, personal properties and experiences through effectual CVs, applications and interviews